Podcast

Every creative business takes a journey with and for its clients. The points along the way are its value. No doubt, the goal is inevitable if the journey is profound. In this episode, will will talk about the importance of value delivery, subjective and objective and getting paid what you need. The implications will result in the 3W’s — where were you, where are you and where are you going. Of course, there is a story to help. Let us talk about Sandals Resorts and Wonder Woman. Listen in…

Since the dawn of the industrial age, if we can measure it, we will. For creative business, those standards are and will always be amorphous. How do you value an idea? Let’s talk trains and clocks.

Integrity means getting paid to ask better questions and being willing to live with the answers. Sound cryptic? It is not. Listen in for my explanation.

Art does not see color or sex; clients do though. As with all things creative, how can the business story compel your art to move beyond bias? To do that though you will need to allow conversations to happen as you see them and remove the “get to yes” mentality. Maybe not a solution, but it is a start and definitely worth a conversation. Listen in…