Podcast

Episode 182: Multiple Revenue Streams

October 29, 2024

If you build your business on the next project, then the pressure to take what comes next is overwhelming. Digging deeper holes does not mean only one thing. It is all about skimming the cream off the top…

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Episode 181: Overwhelmed Chaos

October 22, 2024

The world can create a lot of noise and chaos today. It becomes ever harder to see the forest for the trees. Do one thing less and return to your play with better defined characters.

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Episode 180: Contracts, Contracts, Contracts

October 15, 2024

Contracts are the lifeblood of any business, creative business especially. And yet 99 times out of a 100, they are gobbledy gook that you paid a lawyer to write for you in a way that protects you but does little to define the relationship your business will have with your client. It does not have to be that way. Enter the Trip Tik. Listen in…

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Episode 179: Burnout

October 8, 2024

When you hit the wall, find yourself unable to rise to the responsibilities in front of you, you are burning out. The question is why and what to do about it. Let’s talk about free diving.

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Episode 178: Meaning

October 1, 2024

Marketing or meaning? Emotion. Storytelling. Design. Luxury. Beautiful. Tasteful. Elegant. Sophisticated. None of these words really mean anything without context. It is up to you to make them valuable or banal, rich or colloquial, layered or trite. Let’s talk Crazy Eddie…

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Episode 177: Work Smarter, Breathe Deeper, Have The Courage To Fail And The Conviction To Try Again

September 24, 2024

Work Smarter, Breathe Deeper, Have The Courage To Fail And The Conviction To Try Again. Enter the difference between illusion and delusion, The Blue Angels and The Goal. Listen in…

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Episode 176: The Story Of Your Price

September 17, 2024

Price connotes value and the number itself tells a story. Your price has to align with your story or you have nowhere to go. Let’s talk about your favorite fancy restaurant.

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Episode 175: Risk

September 10, 2024

Just because you cannot see the air you breathe does not make it any less necessary for you to live. Same goes for risk. If you do not know what risk you are taking, when and how in your creative business, you are just gambling. More like playing Russian Roulette. Let’s talk arbitrage. Original Episode […]

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Episode 174: What Makes A Great Client

September 3, 2024

Great clients are made not born. The better you define your process and what is expected of them and your creative business, the better the experience will be for everyone. That said, there are three overarching characteristics that help define clients and allow for true alignment: Motion In Fear, Resolute Decision Making and Patronage. Listen in…

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Episode 173: AI Is Here To Stay

August 27, 2024

Artificial Intelligence is not the stuff of science fiction any more. It is here and will become part of our lexicon forever more. What it means for you and your creative business is fascinating. Being human has never been more important.

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